Higher Ed Live
Creating a New Advancement Playbook

Creating a New Advancement Playbook

October 14, 2021

In this week’s episode it's stated that “we're still following an advancement playbook that was written in the eighties”. As uncertainty surrounds the ongoing pandemic and a rapidly changing tech landscape, institutions cannot rely on the traditional playbook to engage their communities. Join our guests as they break down how institutions can best adapt evolve and expand to build more meaningful engagement. 

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Redefining the Student Experience: Student Journey Mapping

Redefining the Student Experience: Student Journey Mapping

October 7, 2021

The traditional vision of the student admissions journey is fairly singular -- it's a simple, seamless journey, beginning at admission and ending with graduation. However, in reality, it is much more complex with numerous touchpoints, decision factors, and a long list of questions and concerns. Join us this week as we discuss how institutions can utilize journey mapping to create a better student experience. 

 

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Trends in Digital Marketing: Creating Authenticity in a Virtual World

Trends in Digital Marketing: Creating Authenticity in a Virtual World

September 30, 2021

Events over the past year-and-a-half accelerated consumer’s digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in this new virtual world.  Join us this week as we unpack the role of digital marketing as major part of an institution's comprehensive communications strategy.

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Graduate Recruitment is Changing: Insights from a Director of Graduate Admissions

Graduate Recruitment is Changing: Insights from a Director of Graduate Admissions

September 23, 2021

Spring 2020 ushered in a new reality for many, and now over a year later we’re getting our first snapshot of just how things have changed. According to the National Student Clearinghouse’s spring 2021 Current Term Enrollment Estimates report, challenging times forced higher education enrollment to hit new lows for a 3.5 percent annual decline. Conversely, however, the same uncertainty seems to have driven students back into graduate classrooms, bringing in 124,000 new students for a 4.6 percent increase in graduate enrollment. Join us for this week’s episode where we break down just how Graduate Recruitment is Changing with Director of Graduate Admissions at Roger Williams University, Marcus Hanscom.

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Tackling Transfer: Community College Pathways

Tackling Transfer: Community College Pathways

September 16, 2021

With many students stuck at home, they’re facing a new internal struggle over how they want to engage with their continued education, leading many to forego their four-year institution plans in favor of a community college. Join #HigherEdLive this week to hear ways in which traditional four-year colleges and universities can tackle transfers and become better partners to support community college students.

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The Destandardization of Admissions Testing

The Destandardization of Admissions Testing

September 9, 2021

The COVID-19 pandemic has brought about a long list of concerns regarding the traditional admissions cycle. While some will fade away once a sense of normalcy returns, others like standardized testing appear to have more staying power. This week on #HigherEdLive host Alice Arredondo sits down with Akil Bello from FairTest and Michael Hunt from the University of Maryland, Baltimore County breakdown the impending Destandardization of Admissions Testing.

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Trends in EdTech: A Fireside Chat with Industry Leaders

Trends in EdTech: A Fireside Chat with Industry Leaders

September 2, 2021

As we all are well-aware, the pandemic hitting in the midst of yield season operated as an immediate catalyst for change, forcing people on all fronts of education to reinvent the wheel in many ways. Now, as we sit on this faltering precipice of a return to normal (or a new normal), the question of what happens next now looms. Join us this week for a fireside chat with an Len "Nappi" Napolitano to here what's next for higher ed. 

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DEI in Higher Ed: Continuing the Conversation

DEI in Higher Ed: Continuing the Conversation

August 26, 2021

Diversity, equity and inclusion is a growing focus for many institutions, but the intent behind this work and how it's being done can vary drastically from school to school. Join Behavioral Scientist Dr. Kevin Sansberry, II to hear how some institutions have interpreted the conversation on their campuses. 

 

Host: Dr. Kevin Sansberry, II
Guests: Sonja Jordan, Ivy Tech Community College and Jasmine Amegan Rosario, University of Massachusetts, Amherst

 

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Leaving a Legacy by Walking Away from One: Why a Return to “Normal” Won’t Set You Apart

Leaving a Legacy by Walking Away from One: Why a Return to “Normal” Won’t Set You Apart

August 19, 2021

A return to legacy strategies may be easy and comfortable, but is that the legacy YOU want to leave on your institution and profession? Join us this week as three enrollment managers breakdown their own strategies and what they think is the best path forward. 

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Higher Ed Live is Back!

Higher Ed Live is Back!

August 10, 2021

Higher Ed Live is back! Hear from Executive Producer Gil Rogers on what is to come this season of Higher Ed Live. 

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